Different Ways to
Sell Your Property.
When selling your home, there are three main sales methods you can choose from. For you to achieve the highest sales price, it is important to talk to Impact Property Group agent about which method they believe is right for you and your property.
Certain areas and specific properties within an area will achieve better results when sold via private treaty vs auction and vice versa. So make sure you do your research and talk to your agent about the best method of sale for your property.
In this guide, we will detail and help you understand the different ways you can sell a property.
Selling by Auction
The Digital Exchange: 21-Day Sprint
In today’s shifting real estate market, traditional selling methods can sometimes cause a property to stall. At Impact Property Group, we offer a smarter, faster alternative to the standard private treaty.
By partnering with Apollo Auctions, we deliver the Digital Apollo Exchange—our signature 21-Day Sprint. This high-octane, 100% online auction strategy is engineered to flush out serious buyers, ignite fierce competition, and secure an unconditional contract with a 30-day settlement—in any market condition, especially a softening one.
The Mobile-First Advantage
Traditional auctions mean stressful crowds standing on your front lawn. The Digital Apollo Exchange completely removes the onsite circus, moving the competitive arena straight to the buyer's smartphone screen.
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Targeting the Emotional Buyer: We bypass cold, calculating bargain hunters. Our aggressive digital marketing targets emotional buyers who fall in love with the lifestyle of your home and buy with their hearts, not just their calculators.
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Fierce Smartphone Competition: We bring the auction directly to the buyer’s phone. By grouping all interested parties into a live, digital bidding arena, we trigger an intense psychological fear of missing out (FOMO) that drives prices up.
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No Onsite Crowds or Nosy Neighbors: Say goodbye to strangers marching through your living room or "stickybeak" neighbors gossiping on your driveway. Because the auction is held entirely online, your sale remains completely private, discreet, and stress-free.
The Ultimate Seller Protection & Certainty
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No Price Ceiling: Without a listed asking price, your property has no artificial limit. Prospective buyers aren't put off by a big number, allowing the market to bid well beyond your expectations.
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You Hold the Remote: You are completely protected by a private Reserve Price. This is a rational decision based on active buyer feedback gathered during the 21 days—your home will never sell unless your chosen minimum price is met.
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Zero Cooling-Off Period: Once the digital hammer falls, the deal is locked in. The contract is 100% unconditional with zero finance or building clauses.
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Confidently Plan Your Next Move: An unconditional contract means absolute certainty. You get a guaranteed 30-day settlement date, letting you plan your next step without the stress of a stalling market.
What if it doesn’t hit Reserve?
If the property passes in online, the campaign is still a massive success. The Digital Apollo Exchange acts as an intense data-gathering exercise. We instantly transition the property to a private sale, armed with a hotlist of registered, emotional bidders ready for your Impact Property Group agent to negotiate with on your behalf to secure a premium result.
Some of the benefits of selling your property by auction include:
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Auctions attract more buyers to your property because prospective buyers aren’t put off by an asking price.
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The auction date creates a sense of urgency that prevents buyers from delaying their decision and lets them know you are serious about selling.
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You are protected by a reserve price. This means your property won’t sell unless bidding reaches a pre-agreed level.
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There is no ceiling price, so you have the opportunity to achieve a price above your expectations.
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Auctions produce an unconditional contract for sale with a set settlement date.
Ready to Create Unlimited Buyer Competition?
We combine cutting-edge virtual bidding platforms with the elite negotiation skills of Apollo’s premier auctioneer, Rob Doorey. No crowded rooms—just pure, borderless online bidding momentum focused on your property.
Selling by Private Treaty
This is when the home owner sets the price tag to put on the property for sale. Generally only used in certain circumstances. Your Impact Property Group agent will then negotiate with each and every interested party, trying to find a willing buyer who will meet your nominated price or make an offer as close to it as possible.
It is important to ask your real estate agent for guidance when establishing your asking price. They are experts in the local area and understand demographics, market trends and pricing value. They also know about comparable recent sales in your area. Having a clear understanding of your property's value will ensure you set a realistic price.
A sale by private treaty gives the seller greater control, more time to consider offers by prospective purchasers, and the ability to extend the time the property is listed on the market (although this often leads to potential purchasers wondering why the property is not selling). Plus purchasers must make offers on your property 'blind', without knowing what other buyers are willing to pay.
Generally, private treaty sellers can negotiate the price and sale terms with the buyer. Private treaty sales usually have a cooling-off period (5 days in NSW, 3 business days in Victoria, 5 days in QLD, 4 business days in NT, 2 business days in SA ). Once a price has been agreed between buyer and seller, the sale is still subject to conditions. For example, the buyer may have requested a building and pest inspection or may require finance approval.
Some of the benefits of selling your property by private treaty include:
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A fixed price makes it easy for buyers - they don't need to ‘guess’ your desired sale price.
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The price can be adjusted throughout the marketing stage, based on qualified buyer feedback and local market conditions.
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This method of sale is a tried and tested style of marketing.
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It assists buyers to formulate offers that address your desired selling price, which leads to a faster negotiation process.
Sale by Expressions of Interest (EOI)
Sale by Expressions of Interest (EOI) is when you invite buyers to submit an offer to purchase your property by a specified time and date. Each potential purchaser puts forward their best and final offer (in writing).
Generally, your property will be on the market for 4-6 weeks. This will allow you to promote your property effectively while ensuring that buyers get ample time to look through the home, finalise their finance and determine the price they are willing to pay.
When submitting an expression of interest, the buyers need to include the price they are willing to pay, the conditions of sale, such as settlement dates, finance conditions, and inclusion and exclusions of the sale.
At the end of the sale period, the vendor will review submissions and choose the expression of interest that suits them the most. If the vendor doesn't find an acceptable offer, the property may be placed on the market as a private treaty sale or EOI’s may be called again.
If you are a buyer putting in an offer, remember that you may only have one chance to secure the property. Therefore, always try to put your best offer forward to ensure you’re not disappointed later on.
Expressions of Interest provide you with the benefits of a private treaty sale, but with the urgency of an auction without the potential stress.
Some of the benefits of selling your property by Expressions of Interest or Tender include:
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This method of sale shows you are confident about your property and a successful sale.
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Tenders offer the intensity of an auction but without the potential stress of an auction day.
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Tender enables you to keep the price you may accept for your property discreet and lets the market dictate the price buyers are prepared to pay.
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A tender has a closing date to create a sense of urgency in the buying process.
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This method of sale generates competition for your property.
Ready to sell your home? Request a free appraisal from Impact Property Group today to get a better understanding of where your house stands in the current market today. It will also give you the opportunity to discuss what the best sales method is for you and your house.